Latest Update: May 1, 2014

This Privacy Policy explains the policies of PRIMA Cinema, Inc. (“PRIMA Cinema”) regarding the collection, use and disclosure of your personal information. As we update and expand our services, this Policy may change. By accessing our website, you consent to this Privacy Policy and to the PRIMA Cinema Terms of Use.

Collection of Information

There are a few situations in which we may collect your personal information. For example:

  • When you interact with PRIMA Cinema, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; and
  • We also may collect information for market research purposes – such as your occupation – to gain a better understanding of our potential customers and thus provide more valuable service.

How We Use Your Information

Except as otherwise disclosed to you, PRIMA Cinema will not sell, rent or disclose your personal information to third parties without notifying you of our intent to share the personal information in advance and giving you an opportunity to prevent your personal information from being shared.

PRIMA Cinema also reserves the right, at its sole discretion, to disclose personal information when we reasonably believe disclosure is required by law, if we reasonably believe disclosure is necessary to establish or exercise legal rights, or in situations involving potential threats to physical safety. In the event that PRIMA Cinema is acquired by or merged with a third party, we reserve the right, to sell or otherwise transfer the personal information we have collected as part of that transaction provided that such third party continues to honor our Privacy Policy.

How We Protect Your Information

PRIMA Cinema has put into place reasonable and appropriate physical, electronic and managerial measures to safeguard your personal information from unauthorized access. Unfortunately, no security system can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your personal information and cannot assume liability for improper access to it. By using this website, or providing personal information to us through any means, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this website.

Cookies and Other Technical Information

As is standard practice on many corporate websites, cookies may be placed on your computer’s  or other electronic device’s “hard drive” (cookies are small pieces of data that are sent to your browser from a Web server and stored on your hard drive or device for record keeping purposes). Cookies in and of themselves do not personally identify users, although they do identify a user’s computer or electronic device.

Changes and Notifications

PRIMA Cinema reserves the right, at its sole discretion, to make changes to this Privacy Policy from time to time. We will provide notice about material changes in the way we treat personally identifiable information by placing a notice of such on our website. We encourage you to periodically check back and review this Privacy Policy so that you always will know what information we collect, how we use it, and to whom we disclose it. Like our Terms of Use, of which this Privacy Policy is a part, your use of the website after posting such notice of a change means that you agree to be bound by such changes.

How to Contact Us

If you have questions or concerns about PRIMA Cinema’s Privacy Policy, please email us at and PRIMA Cinema will respond to your inquiry.

Copyright © 2014 PRIMA Cinema, Inc. All rights reserved.