PRIMA Cinema Next-Gen Platform to Include 4K and Dolby Atmos Playback

PRIMA Cinema’s second-generation platform will include advanced audio and imaging capabilities including 4K and High Frame Rate (HFR) Digital Cinema Initiatives (DCI) playback, as well as support for theatrically released Digital Cinema Packages (DCPs) featuring the Dolby Atmos format, according … Continued

Top Takeaways From CEDIA Expo 2015

Installing dealers are looking forward to offering 4K video sources whose picture quality exceeds that of 4K video-streaming services, which deliver content at high compression rates over home networks. For these installers, Prima Cinema demonstrated a prototype 4K version of … Continued

I Watched the New Mission Impossible at Home for $500

OK, full disclosure: I didn’t really spend $500 of my own, personal, John money; I had a reviewer’s account. But I did watch Mission Impossible: Rogue Nation and Terminator: Genisys and Southpaw in my home theater over a month ago using the coolest piece of technology you’ve probably … Continued

PRIMA’s New CEO Recommits to the Custom Channel

It’s been nearly two-and-a-half years since I reviewed PRIMA Cinema, but the company seemed to have all but disappeared in that time, with little press, virtually no social media, and no announcements. In fact, you are likely asking yourself, “What’s … Continued

PRIMA Cinema wins Robb Report’s Best of the Best

Prima Cinema has been named the Best of the Best winner in the Home Entertainment category in Robb Report’s recently released June issue. The June issue celebrates Robb Report’s 26th annual Best of the Best awards. The Best of the … Continued

Watch new box office releases at home

Want to watch Jason Bateman’s new film “Bad Words,” in theaters now, from the comfort of your own home? Now you can do that legally—you just have to pay thousands of dollars for it.

The Plug-and-Play Luxury Home

Demand for cutting-edge home-theater options also has grown. Jeffrey Freedman, 45, an entertainment-industry executive in Los Angeles, recently spent several hundred thousand dollars building and outfitting his fully automated Cape Cod-style home with a 172-inch projection-screen theater room that plays … Continued

First-run movies at home

Wealthy home theater lovers have a new upgrade to consider, Prima Cinema, a system that lets you watch many first-run movies at home on the same day the hit the multiplex.