PRIMA’s New CEO Recommits to the Custom Channel

It’s been nearly two-and-a-half years since I reviewed PRIMA Cinema, but the company seemed to have all but disappeared in that time, with little press, virtually no social media, and no announcements. In fact, you are likely asking yourself, “What’s a PRIMA?” which is an unfortunate thing because it is the most singular, unique product of its kind, and one that is the literally the ultimate expression of home theater lifestyle.